Motor Trend as a Car Magazine
New cars are being released every year, and as time passes by, cooler and more convenient cars are still being produced. More advanced and more eye-catching than ever, but how does one keep track of this never-ending production of new and better string of cars? That’s where car magazines take their part in the world.
Motor Trend, one of the earliest automobile and car magazine that appeared in 1949, are keeping track of this kind of development. New cars, motors and even trucks that catch the attention of its readers are put on the car magazine. It was issued by Petersen Publishing Company in Los Angeles bearing the tag line that caught the attention of many, “The Magazine for a Motoring World”. The company was sold to British Publisher EMAP in 1998 who sold the Car Magazines to Primedia in 2001 and as of 2007, it is published by ‘Source Interlink’. As of today, the car magazine is still circulated and has amassed millions of readers worldwide.
The car magazine has many segments and the most famous, enduring and earliest segment it has is “The Car of The Year”. The award was given almost continuously since its inception but the name was not entrenched just until 1950’s. The first winner was the 1949 Cadillac but unfortunately it was turned down by the company. The award given by the car magazine has undergone through many splits, permutations or changes and in 1970 it was even called The Golden Wheels Award. After the said changes, the magazine once again given birth to new awards namely, ‘The Truck of the Year’ and ‘Import Car of the Year’. Despite these changes, the company is still recognized by manufacturers and is covered by the mainstream press.The award given by this car magazine is treated as the most important distinction to receive in the American Automobile Industry.
‘Motor Trend’, the car magazine, helps in quenching the thirst of many car and driving enthusiasts for cars and updates in the automobile industry. If you start to read it, one day, it might just surprise you, catching yourself reading more.